Inside the Australian and New Zealand book industry

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Kobo, American Booksellers Association announce new ‘incentive program’

In the US, Kobo and the American Booksellers Association (ABA) have partnered on a new ‘eRead Local’ program to run for 100 days this summer, reports Publishers Weekly. ABA stores participating in the program will receive US$5 (A$6.50) for every customer they sign up to Kobo, while new customers will receive a US$5 Kobo ebook credit. Stores that sign up 50 or 100 new Kobo customers will also be eligible to win instore events. In a statement, Kobo president Michael Tamblyn described the initiative as an ‘incentive program’ with the goal of ‘driving more customers to member stores through an expanded e-book offering.’ The program is an expansion of the partnership between the ABA and Kobo that began in 2012, when Kobo replaced Google as the ABA’s ebook and ereader partner.


Category: International news