Amazon launches new low-cost tablet

In the UK and US, Amazon has introduced a low-cost tablet priced at £49.99 (A$108.26) and US$49.99 (A$69.52) in the two markets, reports the Bookseller and the Wall Street Journal. The new tablet features a 7-inch IPS display, ‘all-day’ battery life, front and rear facing cameras, 128GB of expandable storage via microSD, and Amazon’s new content management app Amazon Underground. Amazon founder and CEO Jeff Bezos said the device is ‘another step in [Amazon’s] mission to deliver premium products at non-premium prices’, and that the new model will ‘set a new bar’ for low-cost tablets in the market. The release follows reports by the Wall Street Journal that Amazon has struggled to sell its more expensive models and are releasing its less expensive options to ‘attract buyers looking for a simple—and effectively disposable—device for straightforward tasks’. Amazon also announced the new Fire HD 8 and 10 devices, and a lowered cost for its tablet for children, the Fire HD Kids Edition.

Category: International news