Children’s book growth analysed at Nielsen Summit
Insights into the growth in the children’s book market were presented at the Nielsen Children’s Book Summit in New York on 15 September, reports Publishers Weekly. From January 2014 to September 2015, children’s book sales were up 12.6% in the US, 28% in Brazil and 10% in China, according to a presentation from Nielsen Book president Jonathan Nowell. Children’s books currently make up 34% of the print book market internationally and almost 50% in Australia and New Zealand, with Minecraft, Frozen and ‘Wimpy Kid’ titles selling strongly across international markets. In the US, the highest growth has come in children’s religion, holiday and nonfiction categories. Nielsen’s consumer data found that children aged five to eight were the most important group in terms of market share, accounting for 38% of children’s book sales overall. Data also showed that 80% of all YA books are being purchased by adults.