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Amazon opens bricks-and-mortar bookstore in Seattle

Amazon has opened its first bricks-and-mortar bookstore in Seattle, reports Publishers Weekly. Amazon Books, which opened with 15 employees, will stock a selection of titles chosen based on their ratings and pre-orders and their popularity on Goodreads, with the store’s buyers also making an assessment on the titles. In-store prices will ‘mimic’ online pricing, and all books will be displayed face-out. Amazon Books will also sell Amazon devices, including the Kindle, and ‘showrooming’ will be a ‘welcome practice’, with customers encouraged to examine products in-store that they can then purchase online. Amazon Books vice president Jennifer Cast has indicated Amazon could open more physical stores, telling the Seattle Times: ‘We hope this is not our only one’.


Category: International news