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Irish children’s and YA book 2015 sales up 16%

Sales for children’s books rose 16% in Ireland in 2015 on the back of strong local publishing as well as releases from bestselling authors David Walliams, Jeff Kinney and Julia Donaldson, reports the Bookseller. Children’s and YA sales rose from €30m (A$446m) in 2014 to €34m (A$505.5m) in 2015 in value according to figures by Nielsen, while sales by volume increased by 8.7% to 3.7m units. Children’s and YA fiction dominated the biggest share of the market, with sales of €14.2m (A$21.1m), followed by textbooks and study guides, and preschool and picture books. Author and director of children’s programming at the Mountains to Sea festival Sarah Webb attributed the growth to Ireland’s ‘strong storytelling and book culture’, and better media coverage of popular books. ‘The main reason is that there are more books being published that children want to read and the big titles are getting a lot of market spend and attention,’ said Webb.


Category: International news Junior