Children’s category driving global print book sales
Growth in the children’s category is driving growth in the global print book market, Nielsen’s global managing director Jonathan Stolper told the Nielsen Book Insights Conference in London last week. As reported in the Bookseller, print book markets in the UK, China, Ireland, Spain, Italy, Brazil and South Africa all grew in value in 2015, while the US remained steady. In China, the children’s print book market share increased from less than 10% in 2004 to nearly 20% today. In the UK, children’s books have grown 2.7% in the past 10 years, and in the US, juvenile sales have grown 40% in the same period. Stolper also noted that children’s book sales were particularly strong in New Zealand and Australia, with children’s books making up ‘nearly a third’ of the top 20 bestsellers.