Inside the Australian and New Zealand book industry

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Hachette Children’s Group to launch two new imprints

In the UK, Hachette Children’s Group (HCG) has announced it will launch two new imprints from next year, reports the Bookseller. The first, Pat-a-Cake, will publish early learning titles for the pre-school market, while Wren & Rook will publish nonfiction for young readers up to YA age. Each imprint will publish more than 30 titles next year. HCG CEO Hilary Murray Hill told the Bookseller the imprints would ‘cover the types of books Hachette was not normally associated with’. Hill also ‘stressed the importance of overseas sales’, and said: ‘Our focus is clearly the UK market but international sales are very important, especially the novelty titles in baby and pre-school. Coeditions will be very important.’


Category: International news Junior