APA, ALIA strike deal for libraries to use book covers in promotions
The Australian Publishers Association (APA) and the Australian Library and Information Association (ALIA) have come to an agreement to allow libraries to use book covers to promote books and authors.
Previously, libraries had to ask permission to use the material copyrighted to publishers in each instance. The agreement will make it easier for libraries to create displays, posters, websites and social media posts to promote books and reading.
APA CEO Michael Gordon-Smith said it’s a ‘common sense’ approach. ‘Publishers and authors have nothing to lose,’ said Gordon-Smith. ‘They may even reach more readers or make more sales as a result. We’re delighted to be working with ALIA, and to show that we can make things easier without damaging the fundamental property rights of authors or the businesses of publishers.’
Gordon-Smith said the agreement is ‘the first step in what we hope will be a longer project to improve mutual understanding’.
ALIA CEO Sue McKerracher said libraries, particularly those at schools, needed clarity on the issue. ‘We can now use book covers to promote reading without wondering whether we need to seek permission from each individual publisher,’ said McKerracher. ‘It has been a long-term problem for libraries, and we are grateful to the publishers for their willingness to work together with us on resolving this and other issues to make copyright work for us all.’
The APA and ALIA will hold meetings in September for further discussions.
Category: Local news