PRH opens Toronto bookstore
26 August 2016 Books+Publishing @booksandpublishing
In Canada, Penguin Random House (PRH) has opened a ‘Penguin Shop’ on the ground floor of the tower housing its Toronto officers, reports Publishers Weekly. The 158 square-foot bookstore sells around 300 Penguin titles plus Penguin-branded merchandise, including tote bags, mugs and notebooks. PRH Canada COO Robert Wheaton said the store will function as ‘both a sales outlet and a kind of R&D lab’, with the company to experiment with customer engagement and ‘glean consumer insights’.
Category: International news
