NZ publisher Eunoia signs with Chinese house
New Zealand publisher Eunoia Publishing has signed an agreement with Chinese Universe & Publishing Media Company that will see each publish books from the other publisher in their respective countries.
The partnership arose out of a Publishers Association of New Zealand (PANZ) delegation to Beijing and Seoul earlier this year, which was supported by Creative New Zealand and New Zealand’s embassies in both cities.
Eunoia spokesperson Ann Glamuzina said in a statement that the contract ‘marks the start of an important and long-term commitment’. ‘Our two groups will work together to develop markets, share resources and achieve strategic goals,’ said Glamuzina. ‘We are extremely excited to be taking New Zealand stories to the largest market in the world as well as bringing even more of China’s wonderful literature and other content to Australasia and other territories.’
In September, Eunoia acquired the rights to a number of titles by Chinese author Cao Wenxuan, who was awarded the 2016 Hans Christian Anderson Award.
Chinese Media Group general manager Weizhong Fu said the agreement aligns with Chinese president Xi Jinping’s ‘one belt, one road’ foreign policy, which seeks to extend China’s commercial interests internationally through strategic alliances and commercial investment.