New Pantera imprint Lost the Plot targets millennial readers
Pantera Press is launching a new imprint aimed at millennials at the Frankfurt Book Fair.
The Lost the Plot imprint, which is created by Pantera CEO and founding director Alison Green and Pantera co-director Martin Green, is launching with six ‘quirky’ titles, including Just the Tip: Sex Tips for Chicks by Gay Dudes, The Quit Smoking Colouring Book, Space is Cool as Fuck and Trump: The Collected Wisdom.
Green told Books+Publishing the imprint is ‘ramping up’ to 30 titles in 2017. ‘The six launch titles are very much indicative of the kind of content/topics we will publish,’ said Green. ‘However, additionally we are seeking more serious pieces on hot topics relevant to the target audience, as well as pieces written by millennials.’
Green said the list is ‘quite different’ from the Pantera Press list, and will include a mix of commissioned and submitted content from international writers and artists.
To view the catalogue, click here.
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