Inside the Australian and New Zealand book industry

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Back to backlist: extending the sales period beyond new release

How do you extend the sales period of a book past its new-release window? Brad Jefferies spoke to two local publishers and online bookseller Booktopia, which claims to sell a quarter of all backlist titles in Australia. Affirm Press sales and marketing manager Keiran Rogers says being involved in the...

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Category: Features Talkback