Inside the Australian and New Zealand book industry

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Under the influence: Reaching online influencers

As ‘old media’ books coverage shrinks, the influence of voices in ‘new media’ is becoming increasingly important. But how do publishers reach online influencers—and how are traditional influencers growing their online platforms? Jo Case reports. In 2007, Angela Meyer started her blog LiteraryMinded. The first Australian book blogger to gain...

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Category: Features Magazine feature story