Nielsen NZ report: reading the second most popular leisure activity
A Nielsen Consumer and Media Insight survey has found about 1.9 million New Zealanders aged over 10 read a book every week, making reading the second most popular leisure activity after walking.
The average New Zealand reader is more likely to be female (57% of all readers). They are also 29% more likely to have dependent children, which is reflected in the growth in children’s fiction and picture books.
About 445,500 New Zealanders own dedicated ereaders, which reflects steady growth over the past five years. However, only two percent of the population said they intended to buy an ereader next year.
The majority of digital book readers are older adults, and are more likely to live in Auckland or Wellington, have a higher than average household income, and spend almost 25% more on all books than the typical reader.
For more information about the survey, click here.
Category: Local news