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Print-digital ratio stable at 80-20, says PRH CEO

Penguin Random House CEO Markus Dohle has highlighted the stability of the global publishing market at the opening press conference for the Frankfurt Book Fair, reports Publishers Weekly.

Dohle said the resurgence of the print market and a ‘healthy coexistence’ of print and digital formats were contributing to the current stability. He also observed that print now accounts for 80% of sales and digital for 20% of sales globally, noting that most people would have predicted the opposite five years ago.

Dohle said he was optimistic about the growth in children’s book sales—and publishers’ abililty to turn younger readers into lifelong readers—as well as the increase in literacy in developing markets such as India and Brazil.

With millions of books now available from Amazon, discoverability remains one of the industry’s greatest challenges, said Doyle. He also said that publishers needed to ‘reinvent’ how they publicise and advertise new books.

 

Category: International news

 

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