Inside the Australian and New Zealand book industry

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Beyond print: Exploring transmedia narratives

UQP nonfiction publisher Alexandra Payne explores the potential of transmedia narratives for publishers. As a reader (and try-hard geek), I’ve been fascinated by all things transmedia for some time. But as a publisher, I have struggled to imagine how hybrid print/digital storytelling in its many forms will enter commercial publishing....

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Category: Features Opinion