Inside the Australian and New Zealand book industry

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Behind the marketing campaign: Ashleigh Barton on ‘Nevermoor’

When Jessica Townsend’s debut children’s novel Nevermoor: The Trials of Morrigan Crow (Lothian) was published on 10 October, the buzz around the novel was considerable. In the following week it debuted at number eight on Nielsen BookScan’s Australian bestsellers chart, making it the biggest debut children’s book in the Australian market since records began. Books+Publishing asked Hachette marketing and publicity manager Ashleigh Barton what was going on behind the scenes … read more here.


Category: Junior