Inside the Australian and New Zealand book industry

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NZ Book Council enlists celebrities for reading campaign

The New Zealand Book Council has selected nine New Zealand celebrities to participate in its new reading campaign.

The #ReadToSucceed campaign will run in the lead-up to Christmas and will feature TV soap stars, reality TV stars and media broadcasters helping to ‘spread the word about where a love of reading can take you’.

The campaign comes in response to research released earlier this year that found almost 400,000 Kiwis didn’t read a book last year.

‘The increasing demands of society and work mean more than ever New Zealanders need to be able to read to function effectively at work and everyday life,’ said Book Council chief executive Jo Cribb in a statement. ‘The #ReadToSucceed campaign is the first of many that the Book Council will run to inspire more Kiwis to read, and to buy and borrow more books.’


Category: Local news