Dymocks poll finds over half of all adults planning to give a book this Christmas
A Dymocks-commissioned OmniPoll survey of more than 1200 adults has found more than half of all Australians say they’re likely to give someone a book this Christmas, including about 62% of women.
Women (64%) were also more likely than men (55%) to hope to receive a book for Christmas.
Two-thirds of parents said they’d put at least one book in their child’s stocking this year. Dymocks’ head of merchandise and marketing Sophie Higgins said sales of children’s books increase by 150% at Christmas time, and there’s also a surge in nonfiction titles.
‘Usually accounting for 39% of the total market, nonfiction jumps to 50% at Christmas, with the main drivers in food and drink, and biography,’ said Higgins. ‘Cookbook sales double during the festive season as many of us search for gourmet inspiration while we plan our Christmas feasts.’
Category: Local news