Dymocks stores undergo extensive upgrades in 2017
Dymocks has announced it is making ‘significant upgrades’ to its network, with the bookseller refurbishing 15% of its stores in 2017.
Upgrades have included introducing consistent signage across categories, additional fixtures to increase stock density, digital display screens and signage and new architectural and design elements to storefronts. The refurbishments were overseen by Dovetail Design Group.
Stores that have been refitted include Dymocks Macquarie in May; Dymocks Chatswood, Subiaco and Rouse Hill in September, and Dymocks Wollongong and Belconnen in October. The chain also opened a new store in Toowoomba in June.
Regional business development manager Frank Pangalidis said the ‘contemporary and bold’ refurbishments offer ‘a welcoming space for customers to browse’ and ‘provide consistency in interior design across the network, while allowing individual stores to retain their personality and cater to their demographic’.
Pangalidis added that central to the new design is ‘the increased focus on non-book product’, which has been a growing category for Dymocks.
Looking ahead, Dymocks is aiming to have refurbished 25% of its stores by mid-2018. Upgrades planned for the new year include Dymocks Burnside, which is relocating to Hyde Park; Dymocks Camberwell, which will undergo refurbishment as it moves to a new location; and refurbishments to Dymocks Melbourne; Victoria Gardens and Sydney. The chain says it is ‘also looking at opportunities in WA’.
Category: Local news