Lonely Planet Kids expands in US market
The children’s imprint of travel publisher Lonely Planet—Lonely Planet Kids—has announced several new appointments as part of its ongoing expansion in the US market, reports Publishers Weekly.
Hanna Otero took up the role of publisher on 8 January, succeeding former publisher Tim Cook. Lisa Ford has been named production manager, and there are plans to bring on an art director, editor and commissioning editor at the imprint’s New York office.
According to Piers Pickard, managing director of publishing in London, the imprint’s list will ‘at least double’ in size, along with the expansion of the team. Pickard also cited growth potential in board books, picture books and novelty formats.
Launched in 2014, and with a list comprising nearly 100 titles, Lonely Planet Kids has seen sales ‘growing each year’ according to Pickard. ‘We want to make books that work everywhere. And that means putting a bit more emphasis on the American market,’ he said.