Copyright Agency publishes Cornegé report on the digital revolution and marketing
The Copyright Agency has published a report by Allen & Unwin head of publicity Louise Cornegé that examines how the digital revolution has changed the way publishers market and promote books.
Cornegé undertook the research as a recipient of the Copyright Agency’s Cultural Fund publisher fellowship in 2016, with the aim to ‘review the latest global trends, strategies and technologies in digital publicity and marketing campaigns for adult, children, illustrated, audio and e-books’.
The report is drawn from research and interviews conducted in New York, with publishers including Riverhead Books, Ballantime Bantam Dell, Atria Books, Quarto and Europa Editions, among others.
To see the report, click here.
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