Inside the Australian and New Zealand book industry

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Louise Cornegé on the changing ways publishers market and promote books

Allen & Unwin’s head of publicity Louise Cornegé travelled to New York in April 2017 to ‘review the latest global trends, strategies and technologies in digital publicity and marketing’ as part of her Copyright Agency Cultural Fund Publisher Fellowship. In this edited extract from her report, Cornegé examines the changing...

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Category: Features