Up for promotion: Digital marketing strategies
24 April 2018 Books+Publishing @booksandpublishing
Danielle Binks investigates how publishers and authors are using digital marketing and promotional strategies to reach new readers. Word-of-mouth, it has been said, sells books. But the question remains: how can publishers and authors aid that word-of-mouth, especially on digital platforms, where the technology is constantly changing? Where should they...
Category: Features Magazine feature story
