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Audible partners with Witherspoon’s Hello Sunshine

In the US, Audible has announced a partnership with Hello Sunshine, the cross-platform media brand founded by Reese Witherspoon that is dedicated to producing female-driven content, reports Publishers Weekly.

Reese’s Book Club x Hello Sunshine will launch on Audible in June, with a focus on distinctive audio performances featuring strong female characters.

Under this new arrangement, Audible subscribers will have access to the corresponding audio edition of Witherspoon’s monthly book club selection. From June, subscribers will also be able to access previous Reese’s Book Club titles.

Audible and Hello Sunshine also plan to collaborate on original audio productions under the Audible Original by Hello Sunshine banner, with the first title set to be announced later this year.

‘When I started Reese’s Book Club, I wanted to highlight stories with women at the centre, and I’m so excited to deliver on that mission,’ said Witherspoon.

Sarah Harden, CEO of Hello Sunshine, added that the Audible partnership ‘signifies a major push for Hello Sunshine into long-form narrative audio originals’.

Some of Hello Sunshine’s recently launched projects include an adaptation of Celeste Ng’s bestselling 2017 novel Little Fires Everywhere (Hachette) as a Hulu Original TV series starring Witherspoon and Kerry Washington; a 10-episode comedy series based on Curtis Sittenfeld’s short-story collection You Think It, I’ll Say It (Doubleday); and a podcast featuring the personal stories of diverse, high-profile women.



Category: International news