Inside the Australian and New Zealand book industry

Image. Advertisement:

UK literature events company to present ‘immersive performances’

In the UK, a new literature events company called Story Machine Productions (SMP) has launched, with plans to create ‘immersive performances’ at festivals inspired solely by book content, reports Book Brunch.

With the aim to ‘revolutionise the experience of books’, SMP will work with a range of collaborators—filmmakers, dancers, actors, musicians and visual artists—to create a new platform for publishers and authors to promote their books.

The company, run by Norwich publisher and former bookseller Sam Ruddock, has received financial backing from Arts Council England, the Booker Prize Foundation and the National Centre for Writing, which will go towards producing and touring shows, as well as creating electronic resources for audience members.

Ruddock told the Bookseller that the company’s commissioned performances would contribute to literary book tourism by adding something new to literary programs dominated by ‘in conversations’ with authors. SMP also aims to create opportunities for publishers whose writers have difficulty attending promotional events in person due to factors such as living overseas or having carer responsibilities.

The company hopes to present at least five performances over a 12-month period, with productions ranging from theatrical experiences to audio and visual installations. Publishers will be able to retain photos and recordings for promotional use.

The first show the company will produce is a performance in honour of J M Coetzee’s Life & Times of Michael K (Vintage) at the Edinburgh International Book Festival on 15 August.

To learn more about Story Machine Productions, see the website.



Category: International news