Children’s publishing fair to run during Beijing International Book Fair
A new dedicated children’s publishing fair will run in conjunction with this year’s Beijing International Book Fair (BIBF), which runs from 22-26 August.
Covering an area of 14,000 square metres, the children’s publishing fair will focus on children’s book rights trading, animated comics, IP licensing, education, digital and other complementary areas. A children’s picture book exhibition will also be held at the fair. According to fair organisers, first-time exhibitors at the children’s fair include Walker Books, Book H and Imagine That.
Fair director Liying Lin said: ‘Three years ago, we established a Children’s Hall at BIBF and it proved highly successful. In the same period, IP licensing and cross-media publishing have developed rapidly, especially in children’s books, so we decided to set up a professional exhibition to capitalise on these developments.’
According to the Licensing Industry Merchandisers’ Association (LIMA), China is now the fifth-largest licensed market in the world and is still growing rapidly, particularly for children’s content.
BIBF is the biggest book trade fair in Asia, and now in its 25th year. It is organised by the China National Publications Import and Export (Group) Corporation, the largest publication import/export company with over 60% of the market share.
For more information about the fair, see the website.