Inside the Australian and New Zealand book industry

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Robinsons launches ‘Colour your world’ campaign with TV advertising

Independent bookselling chain Robinsons Bookshop has this week launched a new campaign called ‘Colour your world’, led by a television commercial airing on Channel 10 in Melbourne. The campaign aims to highlight the ‘emotional experience of visiting a Robinsons store’, according to owner Susanne Horman, who has a background in...

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Category: Local news