Robinsons launches ‘Colour your world’ campaign with TV advertising
24 August 2018 @booksandpublishing
Independent bookselling chain Robinsons Bookshop has this week launched a new campaign called ‘Colour your world’, led by a television commercial airing on Channel 10 in Melbourne. The campaign aims to highlight the ‘emotional experience of visiting a Robinsons store’, according to owner Susanne Horman, who has a background in...
Tags: bookshopretailingRobinsons Bookshop
Category: Local news