Dymocks launches education business Potentia
Australian bookselling chain Dymocks has launched a new education business called Potentia.
Potentia will run tutoring programs for school students across a broad range of subjects including maths and English. Programs will be run from sites called learning hubs, with the first learning hub to open in Bankstown in Sydney on 15 October, followed by a Parramatta centre later in the year.
Dymocks plans to open five additional learning hubs within the first 12 months, with targeted expansion plans for the Eastern states. ‘The long-term aim is to roll out 30 learning hubs over the next five years and to make available our leading materials and systems to franchisees in regional areas,’ said Dymocks managing director Steve Cox.
Cox said there is clear demand for education support outside of the traditional school setting, and Potentia is the ‘natural next step’ for the company.
‘With Australia’s literacy and numeracy rates in decline, it’s not surprising that parents are concerned about the education needs of children in their families and we hear this daily from our customers,’ said Cox. ‘At Dymocks we believe that education can unlock a lifetime of potential. We’re excited to launch a new education business into the Australian market to help students of every age be the best they can be.’
Potentia is offering 20% off course fees for enrolments before 4 November. For more information, visit the Potentia website.