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US BookScan data to migrate to new system

5 October 2018    Books+Publishing
@booksandpublishing

In the US, NPD BookScan will transition from the Nielsen platform to NPD's own system, following the market research firm's acquisition of Nielsen's Book Services early last year, reports Publisher's Lunch. NPD Group, which conducts market research for over 20 different industries, acquired data tracking services for the US book...

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Category: International news