Inside the Australian and New Zealand book industry

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PRH US introduces reader loyalty program

In the US, Penguin Random House has introduced a loyalty program for customers to earn points that can be redeemed for free books, reports Publishers Weekly.

Readers can create a free account on the Readers Rewards website and enter proof of purchases to earn points. After a member has uploaded proof of purchase for the equivalent of 12 books, points can be redeemed for a free PRH book to the value of US$30 (A$42), purchased from the publisher’s site.

Director of marketing strategy and consumer engagement Sanyu Dillon said the program ‘taps into what consumers are looking for when making purchases’.

‘Penguin Random House consumer insights research shows that today’s consumer expects to be rewarded by the brands they purchase from frequently, and this program delivers an initial step toward building deeper, more meaningful relationships with readers,’ said Dillon.



Category: International news