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Ebury restructures staff around audience hubs

In the UK, Penguin nonfiction imprint Ebury is restructuring its staff around four audience hubs to bring publicity and marketing closer to editorial, reports the Bookseller.

Each hub—Smart, Entertainment, Self and Lifestyle/BBC—will have a ‘tighter, more audience-focused team’ comprising publicity and marketing and editorial staff, with each hub spanning several imprints.

Ebury managing director Joel Rickett said with more than 250 new titles a year, Ebury’s ‘sheer scale is in some ways its biggest challenge’. ‘The best publishing comes from smaller teams pulling together around shared tastes and categories of books, authors and audiences,’ said Rickett. ‘So the idea behind the hubs is to effectively form four distinct, powerful and autonomous publishing centres, enabling each team to deepen its expertise, profile and contacts.’

As part of the restructure, Ebury announced the departures of publicity and media relations director Sarah Bennie and marketing director Diana Riley.

 

Category: International news