Inside the Australian and New Zealand book industry

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Susannah Bowen: Six things to know about book marketing

Susannah Bowen is the head of marketing (higher education) for Cengage Australia and, with Alison Baverstock, the author of How to Market Books (Routledge). Here, Bowen shares her tips for an effective book marketing campaign. Six things to know about book marketing How to Market Books is the seminal work...

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