Susannah Bowen: Six things to know about book marketing
10 July 2019 @booksandpublishing
Susannah Bowen is the head of marketing (higher education) for Cengage Australia and, with Alison Baverstock, the author of How to Market Books (Routledge). Here, Bowen shares her tips for an effective book marketing campaign. Six things to know about book marketing How to Market Books is the seminal work...