Audiobooks for children double in popularity in UK
In the UK, the popularity of children’s audiobooks has increased by 138% since January 2018, reports the Bookseller.
In a report shared at the Bookseller Children’s Conference in London, market research company The Insight People found that the increase in popularity correlates with an increase in smart speaker ownership.
According to the report, 34% of children listen to audiobooks for 15 minutes a week, with girls aged seven to 12 the most likely to listen to audiobooks.
The Insight People CEO Jonathan Watson said: ‘Kids are likely to enjoy listening to audiobooks for a number of reasons. Firstly, audiobooks give kids the ability to multitask while listening to their favourite titles. Also, there is a “snackable” element to audiobooks, meaning kids are switch on and off as and when they please, on the go.
‘Given the current trend of audiobooks, 2020 could see interactive audiobooks, supported by systems such as Alexa, become a major trend.’