Report shows UK audiobook listeners read print book at the same time
In the UK, new research commissioned by the Bookseller has found a quarter of audiobook readers listen to an audiobook and read a print version of a book at the same time.
According to the research, which was conducted by Harris Interactive among a sample of 2000 readers across the UK, the behaviour is heavily weighted towards people aged between 18 and 54, and is more common among men than women.
The research also found that in the past 12 months, audiobook consumption has doubled from an average of two per listener each year to four. It also found that half of current listeners had not listened to an audiobook two years ago, and that more than half of audiobook listeners claim to never have the time to sit down and read a physical book.
As previously reported by Books+Publishing, Audible’s proposed Captions program, which transcribes audio to text alongside its audiobooks, was halted following a New York district court stipulation.
Category: International news