Inside the Australian and New Zealand book industry

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Marketing to the gatekeepers: Karys McEwen on marketing books for young people

In her final column for Junior, Karys McEwen explores what works (and what doesn’t) when marketing children’s literature to the people actually purchasing books—adults. When it comes to marketing literature to children, it’s usually the adult gatekeepers that publishers and booksellers need to appeal to. Those funding the majority of book...

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Category: Features Junior