Inside the Australian and New Zealand book industry

Image. Advertisement:

Marketing for small publishers

‘We have to create demand for our books precisely because they are not stacked up at the front of the shop—on ‘the dick table’ as Clare Wright so memorably called it.’—Ventura Press publisher Jane Curry on how small publishers can remain competitive by creating buzz for their titles.

Please log in or subscribe to access all of Books+Publishing's premium content.



Forgot my password

IP access

If you have purchased IP access, please click the button below to activate your service.

Check IP access


Purchase a subscription to access Books+Publishing‘s premium content.

We now offer a pay-by-the-month subscription.

Click here to see our range of subscription options.




Category: Quote of the week