Buchmesse buzz: how bestsellers originate at Frankfurt

21 October 2020 Books+Publishing

Publishing academics Beth Driscoll and Claire Squires conducted fieldwork at Frankfurt Buchmesse 2017–2019 to examine what makes a bestseller at the fair. The result was The Frankfurt Book Fair and Bestseller Business (Cambridge University Press). As the 2020 fair takes place virtually and the trade grapples with just how to...