Pearson creates direct-to-consumer division

Pearson has announced the creation of a new direct-to-consumer division, focused on direct-to-consumer products and channels.

‘With the accelerating interest in digital learning across the globe, we need to meet consumers where they are,’ said Pearson CEO Andy Bird. ‘By doing this, we will be able to seize an incredible opportunity to have a direct relationship with millions of lifelong learners.’

The new division will be co-led by two senior executives, Ishantha Lokuge and Lynne Frank.

Frank said, ‘The opportunities that digital learning present in a world going through radical change and transformation are immense. The potential for education technology to innovate and meet this moment—of a growing need and desire for new forms of content and distribution channels—could not be more relevant.’

Earlier this year Pearson sold its remaining 25% stake in Penguin Random House, with retiring Pearson CEO John Fallon stating the sale was part of an ongoing process of ‘simplification’ for the company that would enable Pearson ‘to be completely focused’ on its education and digital learning business.

Category: International news