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Pan Mac, Nosy Crow among FutureBook Awards winners

In the UK, the winners of the FutureBook Awards: Best of Lockdown have been announced, reports the Bookseller.

The winners include publishers Nosy Crow and Pan Macmillan, Bath-based bookshop Mr B’s Emporium, the Cheltenham Literature Festival, and textbook subscription service Perlego.

Pan Macmillan head of marketing Sarah Arratoon was a joint winner of the campaign award along with Georgina Moore of Midas PR. Arratoon was awarded for the marketing campaign for Ken Follett’s The Evening and the Morning (Macmillan), for which the publisher created a one-day virtual festival, while Moore won for the campaign for Maggie O’Farrell’s novel Hamnet (Tinder Press).

Mr B’s Emporium won the retail segment for its ‘multi-faceted approach to having to close its shop doors’, while Nosy Crow won the book section for Coronavirus: A book for children about Covid-19, a quick to publication digital and then print book ‘that acted as a handy explainer for parents with young children about the pandemic’.

In the event category, the Cheltenham Literature Festival was praised for its quick pivot to a virtual and partially physical event. In the start-up category, Perlego was named winner for its ability to ‘grow its business substantially as a result of the restrictions, using its position to convince even more publishers to put content on its service’.

 

Category: International news