UK backlist titles up during lockdowns
In the UK, Nielsen BookScan data has found demand for backlist titles increased over lockdown, reports the Bookseller.
A report from Enders Analysis covers the shift in demand from frontlist to backlist titles during the Covid-19 pandemic in 2020. The report compares Nielsen BookScan’s bestselling titles from the first 48 weeks of last year to 2019, and said there is a ‘clear’ shift in the top 5000, if not the top 100 titles.
The average number of days since publication rose to 1350 from 1250 among the top 5000 bestsellers, while the median rose to 623 from 509 across the same period.
Publishers and retailers confirmed to the Bookseller there was a boom in backlist sales. Among those, Blackwell’s trade buying manager Katharine Fry said children’s backlist titles were ‘surging’ in particular, making it difficult to hand-sell debut children’s authors.
Category: International news