OUP launches new branding for digital transformation
Oxford University Press (OUP) has launched new branding to support its ongoing digital transformation.
Under the new branding, the publisher will continue producing materials in its three core markets of research, education and English language teaching.
In response to the pandemic and online learning, OUP has enhanced its digital platforms, increasing the number of digital resources available to support teaching, learning and research around the world. To support teachers during the change to online learning, the publisher updated key online education platforms including Oxford Digital, and held virtual professional development events such as the English Language Teaching Online Conference (ELTOC), which had over 50,000 attendees.
‘For many years now, we have been on a journey of digital transformation, and while demand for the printed formats remains, we expect to see increasing reliance on digital tools and resources across all our core markets,’ says OUP CEO Nigel Portwood. ‘The new brand supports our activities in those digital formats and signals how we are reimagining our role, and our intent to continue to evolve in the future, to meet the ever-changing needs of our customers and communities.’
OUP will be holding an online event ‘Forum for Educators: Learning beyond tomorrow’ on Thursday, 4 November to explore topics such as building digital literacy, the digital divide and ways to improve access to education.
For more information, see the OUP website.
Category: Local news