Inside the Australian and New Zealand book industry

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Marketing ploy helps Vaynerchuk debut at number one

On the back of a ‘unique’ marketing campaign urging customers to buy a dozen copies of his book, US entrepreneur Gary Vaynerchuk’s business title Twelve and a Half has debuted in top spot. Elsewhere, the top 10 is chock full of big names, from Andy Griffiths and Jeff Kinney to...

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Category: Bestsellers