Marketing ploy helps Vaynerchuk debut at number one
26 November 2021 Books+Publishing @booksandpublishing
On the back of a ‘unique’ marketing campaign urging customers to buy a dozen copies of his book, US entrepreneur Gary Vaynerchuk’s business title Twelve and a Half has debuted in top spot. Elsewhere, the top 10 is chock full of big names, from Andy Griffiths and Jeff Kinney to...
Category: Bestsellers