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Italian book sales dip as physical shops regain market share

Italian bricks-and-mortar bookshops have regained some of the market share lost to online due to Covid-19 closures, while overall book sales dipped in the first four months of 2022, reports Publishing Perspectives.

According to Association of Italian Publishers (AIE) data, around 32 million trade books were sold in the first four months of 2022, down 2.5% on 2021, for a total of €469 million (A$694m), down 3.7%. Physical bookshops accounted for more than half (52.4%) of all sales, as the continual monthly growth of online sales since the Covid-19 pandemic came to an end. The only genres to have grown so far in 2022 are international fiction and comic books.

‘Italian publishing has recovered from the years of the pandemic but is now dealing with an economic context characterised by an increase in the cost of paper, inflation, and a decline in the confidence index of consumers,’ AIE president Ricardo Franco Levi said. According to the AIE, paper prices have more than doubled since January 2021, while Italy recorded a 6.2% inflation rate in April.


Category: International news