UTA to acquire Curtis Brown
US-based company United Talent Agency (UTA) has signed an agreement to acquire literary agency Curtis Brown for an undisclosed sum, reports the Bookseller.
Curtis Brown, which is based in the UK, will continue to operate under its existing name and management structure, and the agency’s CEO Jonny Geller will continue in his current role. Keeping this structure ‘will allow both Curtis Brown Group and UTA to continue their fruitful and longstanding relationships with other agency partners in the UK and US’, the companies said.
For Curtis Brown, the deal is ‘driven by a shared desire to ensure greater opportunities for clients across an increasingly global entertainment and culture landscape, in which traditional buyers and distributors such as studios and streaming services are expanding far beyond their home markets’.
According to the agency, the acquisition will provide ‘resources to continue to build out its business, and the benefit of UTA’s expertise across a wide range of capabilities in such areas as brands, podcasts, digital talent, endorsements, media rights, data analytics and more’.
For UTA, the deal ‘significantly expands its global footprint in one of the world’s most important and thriving creative markets’ and ‘further accelerates the company’s momentum’.
Curtis Brown has more than 240 employees, including offices in Sydney and Melbourne, and, according to UTA, is expected to grow as a result of the deal.
Category: International news