Inside the Australian and New Zealand book industry

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Who is #BookTok-ing in Australia, and how

Around the world, publishers are attracting new readers and experiencing increased sales via the #BookTok hashtag on TikTok—but what about here? Jo Case looks at how Australian publishers, booksellers and authors are engaging with #Booktok, and tracks down some local influencers on the platform. Australian booksellers, publishers and authors have...

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Category: Features