BookTok helping young readers discover passion for reading: UK PA survey

In the UK, a Publishers Association survey has found more than half of young readers have credited BookTok or book influencers with helping them ‘discover a passion for reading’, reports the Bookseller.

The survey of 2001 16–25 year-olds in October also found that more than half (55%) of respondents said they turn to BookTok for recommendations and 68% said BookTok had inspired them to read a book that they would have never considered otherwise.

The survey also found 38% of respondents said they turn to BookTok for recommendations ahead of family and friends, and nearly half (49%) reported visiting a physical bookshop to buy a book they have seen on BookTok.

Publishers Association CEO Dan Conway said ‘it’s great to see that the BookTok phenomenon is igniting a love of reading for young people.’ ‘Reading can be so beneficial to health and happiness and is a way for all ages to connect over common interests,’ Conway said. ‘Publishers are fully embracing this [BookTok] trend and it is really interesting that this is a digital phenomenon which is being felt directly on the high street.’

Category: International news