Orbit UK launches horror imprint

Orbit UK has launched a new horror imprint, Run For It, reports the Bookseller.

The imprint is Hachette UK’s first dedicated horror list and shares its name with a new imprint announced by Orbit US.

‘The growth of the horror market in the UK has been widely reported, and we’re thrilled about the fact, because here at Orbit we’re huge fans of the genre,’ said publisher Anna Jackson. ‘There’s never been a better time to set up a new list that is dedicated solely to horror, which will put a spotlight on the most exceptional and gripping voices in the area. It feels particularly exciting to launch this during Orbit’s 50th anniversary year, when we’re celebrating our long, illustrious history, and also the bright future ahead.’

According to Nielsen BookScan, 2023 was the biggest year on record for books in the horror and ghost stories category, up 54% year-on-year to £7.7 million (A$15m).

Category: International news