Rockpool Publishing unveils new gift imprint: Sweet Hearts Press
Sydney, Australia – 16 April 2025 – Rockpool Publishing is proud to announce the launch of Sweet Hearts Press, a vibrant new imprint designed to revolutionise the gift industry. Debuting in June 2025, Sweet Hearts Press will feature a range of unique gift products, including reading journals, mindfulness puzzles, niche books, and wrapping paper books.
Rockpool has partnered with some of the industry’s leading designers to create a bold new imprint of gift products—celebrating individuality with a playful edge and a fresh, contemporary flair.
‘We’re excited to introduce Sweet Hearts Press as a space where personality, humour, and creativity are at the forefront of gifting,’ said Paul Dennett, CEO of Rockpool Publishing. ‘This imprint is about offering products that are not only fun and cheeky, but also personal—perfect for those who want to stand out and make a statement, whether they’re giving or receiving.’
The first two titles set for release include:
- Reading Journal: Mostly Here for the Smut: A cheeky and charming journal for romance fiction fans, this fun-filled companion allows readers to track and reflect on their literary adventures.
- WRAP: Play!: A vibrant book of wrapping paper, designed to elevate the art of gift-giving with playful, creative patterns, label and tape perfect for any occasion.
The new imprint will officially launch on 1 July 2025, available globally through Simon & Schuster distribution partners. In addition to the two initial releases, Sweet Hearts Press will debut nine new products in total for the second half of the year, expanding its playful and niche offerings for discerning gift-givers.
For more information on Sweet Hearts Press and its upcoming releases, please visit www.sweetheartspress.com
For media inquiries, interviews, or product previews, please contact:
Vicky Smith
Marketing Manager
vicky.smith@rockpoolpublishing.com.au
Category: Classifieds




