Indigenous Literacy Foundation rebrands

The Indigenous Literacy Foundation (ILF) has launched a new brand identity, slogan and logo. The rebrand reflects ‘community-led values, celebrates First Nations storytelling and honours the diverse cultures and Communities they work with’, said organisers.

The development of the new brand was done in collaboration with Waanyi and Kalkadoon woman Keisha Leon of Cause/Affect, ILF graphic designer Justine Taylor, broader staff, board members and Community.

Part of the rebrand includes artwork by Mangarrayi artist Wanirr Keighran, Rose (Deborah Archie) and Ruby (Rusinya Brooks), engaged through the ILF’s Community Publishing and Talent Pathways program. ‘Their artworks, inspired by their cultures, Countries, and personal stories, now form a key part of ILF’s visual identity and upcoming merchandise,’ said organisers.

The new slogan – Be Part Of The Story – will work in tandem with ILF’s current tagline Reading Opens Doors. The organisers said, ‘This new message invites both remote Community members and broader supporters to engage with ILF’s journey: as participants, partners, storytellers, fundraisers, or advocates for the importance of books in First Languages.’

ILF CEO Ben Bowen said, ‘The ILF has grown significantly over the past decade. We felt it was time to update the brand to represent and incorporate the Communities and individuals who are at the heart of the work we are so proud to do. We needed the new brand to showcase the rich diversity and vibrant cultures of the Communities we engage with, and to create a visual identity that truly speaks to those we serve.’

Leon said, ‘The creative direction was driven by deep listening and a shared love for storytelling. From a cultural perspective, this work is about preserving knowledge and keeping storytelling and language alive.’

The ILF was founded in 2011 and has since developed multiple community programs including Book Supply, which makes free books available to organisations; Book Buzz, focusing on providing stories to remote schools; and the community publishing program that has seen numerous books in Language published. The foundation has also run workshops for writers and illustrators in remote Australia.

More information about the ILF is available on its website.

Pictured: Wanirr Keighran’s art applied to ILF shirts, worn by Community in Katherine, Northern Territory.

Photo credit: Lisa Pilbeam.

Category: Local news News